Top Tips When Selling A Property
When you are planning to sell a property – new build or used – there’s a plethora of information to be presented when engaging with your potential buyers. Typically your chosen Real Estate Agent will handle most (if not all) of the below requirements, however, it is important that you as the seller have a solid grasp of them before starting the process. To simplify the process for you we have broken it down to a list of 5 essential elements that are critical to the success of any property listing.
1) Price – what’s it worth?
Make sure you have an accurate and realistic idea of what you could sell your property for. We recommend you follow these simple steps:
- Get at least three Real Estate Agents to complete a ‘no obligation’ valuation of your property.
- Research the market for similar properties in the area.
- Research actual sold prices achieved by such properties.
Ultimately, a property is only worth what a buyer is prepared to pay for it, therefore the market will determine the price in the end. However, by following the steps outlined above you will ensure you give yourself the best chance possible of achieving your property’s true value.
2) Photographs – add a sense of space
Invest in a professional property photographer to make sure you create the desired appeal with inspirational images of your property. No matter the size of your home, it’s important to maximize the sense of space in each room.
Ensure that your photographer has experience in ‘staging’ the property so that each shot captures the attention of your audience. In many cases, especially for properties that are a little tired and dated, it may be worth investing in a professional home stager to visit your property. They can provide advice and ‘hands-on’ input about showcasing your property, prior to the photographer arriving. There are also lots of things that you, as the homeowner, can prepare before the real estate photographer turns up.
The ‘front shot’ photograph is by far the most important because this will be used as the main image on your property listing. Its goal is to motivate potential buyers to look at the rest of the photos and interest them to read more about your property and request a viewing.
For new build properties, where it’s not possible to provide actual photographs you can easily produce inspirational 3D Photos of each room using RoomSketcher. These could also be used for second-hand properties where some renovation is required, or if you would like to show a potential buyer what could be achieved with a loft or basement conversion for example.
3) Floor Plans – illustrate the layout
Buying a new home is a big decision and often very stressful. Ease that stress by presenting potential buyers with a clear layout of your property. Research has shown that properties marketed with a floor plan receive up to 30% more interest than those without one. Therefore as a bare minimum, we suggest you present your home with a simple 2D floor plan.
However, our recommendation is that you take your property presentation to the next level and offer a stylish 3D floor plan, furnished like a home. You can even ask your Real Estate Agent to generate a Live 3D Floor Plan of your property using RoomSketcher and request a Home Designer link. This will enable potential buyers to interact with the layout of your property and start furnishing it like it was there own home.
4) Property Info
This can be broken down into several subcategories of its own but will generally include a brief description of the property, a list of key features, the number of bedrooms, room measurements, the type of tenure (leasehold or freehold for example), parking facilities, council tax details and energy performance information.
Depending on the type and location of the property being presented, the information in this section will vary from one property to another. However, in all cases, it is imperative that the details included are entirely accurate and provide a true representation to the buyer. Any misrepresentation of a property could result in a conflict with the buyer and potentially a costly legal dispute.
5) Area info
Details of the surrounding area will provide the potential buyer with an appreciation of the community the property is located in. This will typically include a local map, information on schools nearby, public transport links, local convenience stores, restaurants, bars, and recreation facilities, etc.
This is a chance to really sell the local area and all the amenities available to the prospective buyer. Depending on the type of property, for example, if it is a typical family home then the focus may be on the catchment area for local schools. Either way, define who your target audience is and be sure to provide relevant information you know they will be seeking. This is especially important if you want to appeal to people relocating from across the country, who may not necessarily know the local area.
In summary, the key to making a property listing successful is to make your home as attractive to your target audience as possible. Therefore, increase the chances of engaging with them directly in a public or private viewing. Ensure that the listing makes your home feel spacious, present each of your rooms and external garden space in the most attractive way possible, plus provide all the relevant property and local area information your potential buyers will be looking for. You only get one chance for a first impression on a property listing so it’s imperative to make it count.
Add an extra element to your real estate listing and set your property apart from competing houses and apartments for sale in the local area. Check out our professional real estate floor plans and try RoomSketcher today!