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9 Real Estate Listing Tips to Make You Stand Out From the Competition

When selling a property, making your client’s residential listing stand out is essential. With so many homes on the market, you need to find ways to catch potential buyers' attention and make your client’s property stand out. Not only will this increase the chances of attracting potential buyers, but it can also help you sell the property faster and for a higher price.

Blog | Home Sales
real estate listing tips
Celine Polden

In this article, we'll provide you with real estate listing tips and strategies on how to make you stand out from the competition. From highlighting your unique selling proposition to optimizing your pricing strategy and leveraging social media and other marketing channels, we'll cover all the essential elements that will help you create a standout listing that attracts potential buyers and sets your property apart from the competition.

1. Identify Your Competitors

The first step is to identify the competition. Start by researching other properties in the area similar to yours in size, style, and location. Analyze your competitor’s listings to see how they present their properties and what features and amenities they highlight. Look for their strengths and weaknesses and identify areas where you can differentiate yourself.

For example, if your competitors highlight their spacious backyards, you could focus on your newly renovated kitchen. You could also analyze their pricing strategies and see if there's an opportunity to price your property more competitively. By researching and analyzing your competitors, you can identify areas where you can differentiate yourself and create a standout listing that attracts potential buyers.

Competitors in real estate market

2. Highlight the Property's Unique Selling Proposition (USP)

The unique selling proposition (USP) is the feature or benefit that sets your property apart from others on the market, and it’s one of the most important elements of a real estate listing. To define your USP, consider what makes your property special. Is it a unique architectural feature, a stunning view, or a newly renovated kitchen? Once you've determined your USP, showcase it prominently in your listing.

Highlight any unique features or amenities that set your property apart from others in the area. Maybe you have a stunning view, a great backyard, or a luxurious bathroom—make sure potential buyers know about it! This will increase your chances of catching the eye of potential buyers and selling your property quickly.

Doug Van Soest - SoCal Home Buyers

Use high-quality photos and descriptive language to highlight your USP and emphasize how it adds value to the property. For example, if your USP is a spacious backyard, include photos that show it off from different angles and use descriptive language to explain how it's perfect for summer barbecues or outdoor playtime with kids. By highlighting your USP in your listing, you'll attract potential buyers who are specifically interested in that feature and increase the chances of selling your property quickly and for the right price.

Unique selling propositions in real estate

3. Optimize Listing Photos

High-quality photos will capture the attention of potential buyers and showcase your property's unique features and amenities. To have great photos, consider hiring a professional photographer. Make sure your property is clean, decluttered, free of distracting personal items, and well-lit. Natural light is best, so try to have the photography done during the day. Consider using a wide-angle lens to capture the full scope of each room.

Once you have your photos, edit them to enhance their appeal. Adjust the brightness and contrast to make them look sharp and vibrant, and ensure each photo is properly cropped and centered. With well-optimized photos, you'll create a listing that catches the eye of potential buyers and makes them eager to visit the property in person.

Outdoor space design

4. Include Floor Plans

A floor plan provides a detailed layout of the property, giving potential buyers a better understanding of the flow and functionality of the space. It can help them to visualize how their furniture would fit into the space and allows them to plan any necessary renovations or upgrades. With the RoomSketcher software, you can easily create a professional 3D floor plan for your real estate listing. The software is user-friendly and allows you to create floor plans in just a few simple steps.

Providing a well-designed, easy-to-understand floor plan can help prospective buyers envision themselves living in the property. A great floor plan should highlight the flow and functionality of the space, while also showcasing the property's unique features. This will allow potential buyers to better understand the layout and imagine how they would utilize the space, making your listing even more appealing.

Don Howe - Barndominium Life

With a 3D floor plan, you'll create a more engaging listing that stands out from the competition and gives potential buyers the information they need to decide whether your property is right for them.

High-resolution 3d floor plan

5. Craft a Compelling Listing Description

As a real estate agent, the bottom line is that you are selling a lifestyle. A well-written and compelling description can help potential buyers visualize themselves in the property and imagine the lifestyle it offers. To write a great description, start by highlighting the key selling points of your property. Consider the location, architectural style, and any unique features or amenities.

Use descriptive language to create a picture of what it would be like to live there, emphasizing its unique charm and character. Include relevant details such as the size of the property, the number of bedrooms and bathrooms, and any upgrades or renovations that have been done.

Finally, consider the lifestyle your property offers and sell it as an experience rather than just a place to live. Whether it's a quiet escape from the city or a bustling urban center, focus on the unique lifestyle that your property offers and how it fits into potential buyers' lives. A well-crafted real estate listing description will draw potential buyers and help them imagine themselves as owners of the property.

Compelling listing description

6. Optimize Your Pricing Strategy

Competitive pricing can help your property attract potential buyers and stand out in a crowded market. To set the right price, start by researching the local market and comparing your property to similar listings in the area. Consider factors such as location, size, and amenities to help determine a fair price.

It’s no secret that most homeowners want to get top dollar for their property. Many list their homes at a higher price point to start with to give themselves room to drop the price and negotiate. However, if you price your home competitively from the beginning, you might be able to sell quickly and at a higher price than you originally had in mind.

There is an effective psychology that goes behind this.

More buyers will be attracted to your listing just based on the reasonable price. More interest can garner more competition. If your property is desirable enough and priced competitively, you might even be able to get a bidding war, which automatically drives up the price. You don’t want to price your home too low because then buyers might question what’s wrong with the house.

Ruth Shin - Property Nest

Additionally, consider the current market trends. You can also work with a professional appraiser to accurately estimate your property's value. Remember that pricing a property too high can turn off potential buyers, while pricing it too low can signal that something is wrong with the property. Optimizing your pricing strategy will ensure your property is priced competitively and stands out in the market.

Pricing strategy for a home

7. Leverage Social Media and Other Marketing Channels

Leveraging social media and other marketing channels can be a powerful way to enhance your real estate listing. Social media platforms like Facebook, Instagram, and Twitter can help you reach a wider audience and generate more interest in your property. To use social media effectively, consider posting high-quality photos of your property and including engaging captions highlighting its key selling points.

Social media is a great tool for marketing real estate listings. Platforms such as Instagram and Facebook can be used to advertise the property and draw potential buyers. Utilizing hashtags that potential buyers are likely to search for can also be a great way to spread the word about your listing and make it stand out from the competition.

Jennifer Spinelli - Real Estate Professional, Interior Designer, CEO

You may also want to consider paid advertising on social media platforms to reach an even larger audience. Other marketing channels include email marketing, direct mail campaigns, and print advertising in local newspapers and magazines. When using marketing channels, be sure to keep your branding consistent, use high-quality photography to your advantage, and emphasize the USP that makes your property stand out.

Market your home listing on social media

8. Home Staging

Home staging involves preparing your property to make it more appealing to potential buyers, highlighting its strengths, and minimizing its weaknesses. Staging helps potential buyers envision themselves living in the space and allows a property to stand out in a crowded market.

To stage a property effectively, you may consider hiring a professional stager who can help you arrange furniture, add decor, declutter, and make other changes to improve the property's appearance.

A professional stager can also help identify areas that need improvement and suggest changes to make the property more appealing to potential buyers. A staged home is typically more attractive to buyers than an empty or cluttered house. Investing in home staging is a wise investment, and real estate professionals know it can lead to faster sales, higher offers, and a more successful real estate transaction.

Home staging professionals

9. Virtual Staging

Virtual staging is becoming an increasingly popular option for real estate agents looking to showcase a property's potential to potential buyers. Virtual staging involves using 3D technology to create realistic, computer-generated images of a property's interior, complete with furniture and decor.

Technological advancements are eye-catching to most people. Real estate professionals can capitalize on this fact to the best extent. They should utilize technology in their listings. If you want to offer an online listing, show prospective buyers or clients a 3-D virtual tour. They will get the opportunity to view the property without visiting the site. A 3-D virtual tour will ensure the property's nooks and corners aren't left out. They can explore all the details. It will be impressive for your potential buyers. Undoubtedly, it will make your listing stand out from the competition.

David Light - CDO land broker

By virtually staging a home, sellers can demonstrate the potential of the space to buyers and help them envision what it would look like with furniture and decor. One great tool for virtual staging is the RoomSketcher App which offers an easy-to-use platform for creating high-quality virtual staging images.

With virtual staging, real estate agents can create a more attractive and compelling listing that sets their property apart from the competition, ultimately increasing the likelihood of a successful sale.

kitchen makeover

Get Your Listing Noticed

By implementing these strategies, you can create a residential property listing that sets the property you are representing apart from the competition and increases the chances of a successful real estate transaction.

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