Top 7 Reasons Floor Plans Boost Home Sales

Are you selling a home? In today’s market, savvy sellers include floor plans with their property listings because, as it turns out, potential buyers really like floor plans.

Blog, Floor Plans

By Max Ermert

Published January 06, 2022 Updated September 11, 2026

Article summary:

Floor plans sell homes because they answer the questions photos cannot: how rooms relate to each other, whether the furniture fits, and whether the property is worth a viewing at all. Zillow research puts buyer interest in floor plans at 64%, Rightmove found 1 in 5 buyers will skip a listing without one, and mov8 Real Estate reports listings with a floor plan can spend half as long on the market. As of 2021 only 17% of US listings included one, which leaves a wide gap for agents who do.

A 2017 study from Zillow suggests that potential buyers are more likely to show interest in a property with a floor plan. Let’s take a closer look at why floor plans for home sales are important.

Here's Why You Should Include Floor Plans:

Floor Plans make your listings stand out from the competition – and highlight your property's unique features
It helps with the visualization process – and delivers a clear overview of the property and dimensions
It gets buyers to move in mentally – and establishes an emotional connection
It saves time by finding serious buyers – as a result, sellers and buyers alike get a better experience
It can help you get a higher price - by giving a clearer overview of the layout and flow of the property
For some reason, other real estate agents aren't using them - It's the perfect opportunity to show off your listing skills
Buyers love floor plans – the statistics don't lie

Floor Plans Make Your Listing Stand Out From The Competition

Most buyers look at many property listings every day. You want to ensure that yours stands out and doesn’t get lost in the sea of competition. Studies show that buyers are more likely to enquire about a property if it includes a professional floor plan.

To make your listing shine, ensure the floor plan is professional, detailed, and accurate, showing every room and floor. Include details such as windows, doors, stairs, built-in appliances, and exterior features like balconies or pools. A good floor plan should have measurements, a scale, and a compass indicating north.

2D Floor Plans, whether in black and white or color-coded for different room types, should clearly show how rooms relate to one another. To create an impressive listing, use 3D Floor Plans. These plans show important details such as window sizes, wall colors, and possible furniture arrangements.

Top Tip 💡

A professional floor plan is an excellent marketing tool that you can use on various platforms and social media channels – or wherever you advertise the property.

It Helps With The Visualization Process

Floor plans give important information about a property and help potential buyers visualize how they might use the space.

Buyers use floor plans to quickly check whether the property meets their top needs and wishes. They may wonder: "Are the bedrooms located near each other?" "Where are the bathrooms?" "Will I be able to see into the living room from the kitchen?"

Some buyers might find it difficult to connect real estate photos and text to understand the answers to these types of questions. A floor plan builds a bridge between the pictures and the actual property.

Top Tip 💡

If the home you're selling has a less-than-stellar current layout, you can even provide floor plan options. Make it easy for prospects to see how wonderful the property is. For example; move a wall to expand the primary bedroom, add a larger window, or remove a wall to create more flow.

It Gets Buyers to Move in - Mentally

Visualization can help buyers connect emotionally with the property, making them see it as “their home.” They will be able to easily answer important questions such as: "Is the kitchen big enough for our antique dining table?" and "Does the master bedroom have enough space for our king-size bed?"

If potential buyers make calculations without guesswork, they can build up an emotional connection before visiting the property in person. This will be a huge advantage over listings without a floor plan.

It Saves Time by Finding Serious Buyers

Finding the right home takes time. Buyers often spend a lot of time looking at listings, checking prices, and going to viewings. For example, if they want a large south-facing balcony or a big dining room for a large table, visualizing will help. The buyer will easily be able to see if the property meets their needs.

A professional floor plan will not only help you avoid wasting time, it may even speed up your sales process. It helps filter out unqualified buyers, allowing the property to attract a more targeted group of visitors. This creates competition, making it more likely for a buyer to make an offer.

It can help you get a higher price

It can be hard to visualize how the property will look and feel from listing photos alone. A floor plan can give potential buyers a better understanding of the space, and they might appreciate the property's value more. That can, in turn, lead to a higher price being offered for the home.

Other Agents Aren't Using Floor Plans

In 2021, only 17% of property listings in the US included a floor plan. There isn't much data on why, but the most popular theory is that sellers don't think it's necessary. Another reason might be that agents aren't updated with the newest technology. They might think a floor plan is expensive or hard to make - but that couldn't be further from the truth. In fact, with software such as the RoomSketcher App, a floor plan can be drawn in minutes.

Still not convinced? Take a look at these statistics:

Buyers Love Floor Plans

64% of home buyers are interested in viewing floor plans (Zillow)
Floor plans are clicked on 7.5 times more frequently than maps (realestate.com.au)
A listing including a floor plan can reduce time on the market by 50% (mov8 Real Estate)
51% of buyers who found their home online found floor plans useful (National Association of Realtors)
1 in 5 buyers will ignore a listing if it does not include a floor plan (Rightmove)
1 in 10 buyers won’t even arrange a viewing if they don’t see a floor plan first (Rightmove)

Get Started

As you've seen, floor plans are essential for home sales, benefiting both buyers and sellers. Are you ready for professional 2D and 3D Floor Plans that are perfect for your real estate needs?

Start by drawing your floor plan with our app. You can also order professional, high-quality floor plans from us, which will be ready the next business day.

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Why do floor plans help sell a home?

Photos and text alone leave gaps. A floor plan shows how rooms relate to one another, so a buyer can answer questions like whether the bedrooms sit near each other, where the bathrooms are, or whether the kitchen looks through to the living room. It bridges the gap between the listing pictures and the actual property.

Do buyers actually look at floor plans?

Buyer research is consistent on this. Zillow found 64% of home buyers are interested in viewing floor plans, realestate.com.au reports floor plans are clicked 7.5 times more often than maps, and the National Association of Realtors found 51% of buyers who found their home online rated floor plans useful.

What happens if a listing has no floor plan?

Rightmove data indicates 1 in 5 buyers will ignore a listing entirely if it has no floor plan, and 1 in 10 will not even arrange a viewing without seeing one first.

Can a floor plan reduce time on the market?

Yes. mov8 Real Estate reports that including a floor plan can cut time on the market by 50%, partly because the buyers who do enquire are better informed and more serious about the property.

Can including a floor plan raise the sale price?

It can. Buyers who understand the space and its flow tend to appreciate the property's value more fully than those working from photos alone, and that better understanding can translate into a stronger offer.

What should a listing floor plan include?

Make it professional, detailed and accurate, covering every room and floor. Show windows, doors, stairs, built-in appliances and exterior features such as balconies or pools, and include measurements, a scale and a compass indicating north. 3D floor plans add window sizes, wall colors and possible furniture arrangements.

How many listings actually include a floor plan?

In 2021 only 17% of US property listings included a floor plan, so it remains a straightforward way to make a listing stand out against most of the competition.