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9 Interior Design Marketing Strategies That Work

If you’re an interior designer, you’ve likely tackled numerous projects in houses that were stuck in previous decades, thrilling clients who wondered why they waited so long to update their homes.

Blog | Home Design
Kitchen layout with overlay of a floor plan blueprint.
Linda White

Sharing inspirational interior design trends is one way to build your business, but how do you reach prospective clients? The answer is a solid interior design marketing strategy that ticks off all the boxes. Just like an awe-inspiring design, an impressive marketing strategy takes time, creativity, and effort to develop.

What Is Interior Design Marketing?

Interior design marketing plays a key role in establishing your brand and will help prospective clients find you when they’re looking for a professional to bring their vision to life. Become a source of inspiration, and they may reach out to you to tackle a project they never even knew they wanted!

1. Website

Create a visually stunning website with a portfolio to showcase your abilities. Investing in a personalized email rather than using a free domain will reinforce your professionalism.

Establish your brand to create professionalism and trust.

The personality and voice of your business are an important first step in interior design marketing. It demonstrates professionalism and provides consistency in marketing materials, which inspires confidence in your services and drives customer recognition and loyalty.

When determining your brand, think about the type of clients you want to attract and what they like. Your brand should reflect the type of interiors you specialize in and your unique selling proposition – a marketing term used to describe what sets you apart from other interior design companies.

It should inform everything from the fonts, colors, and content you use on your website and in marketing materials to your core values and pricing.

3D floor plan for interior design marketing

2. Add 3D Visualization to Close Deals Faster

Today’s design customers expect 3D Floor Plans, and the RoomSketcher App allows you to deliver floor plans and furniture layouts so they can visualize the potential. The software generates a virtual 3D model of your floor plan while you draw. An easy-to-use virtual camera lets you take 3D Photos of any part of your design

Bathroom with tiled shower and toilet

As an added benefit, all your projects are stored in the cloud, so you can access them online anytime and anywhere you need on any mobile device and make big and small changes during meetings with clients. These projects also create a portfolio-to-go. You can show a prospective client previous projects you have completed to help you secure their project.

Interior design marketing

3. Social

Your interior design marketing strategy should include promoting your business on a variety of social media channels. Think of your social media accounts as business landing pages to showcase your best work. The most influential interior design community platforms include the following:

Pinterest. The visual discovery engine is a popular tool for finding a home and style inspiration because it allows users to group ideas into ‘boards’ they can refer to when tackling a project. Showcasing your work here is a no-brainer. Title each picture you upload with descriptive keywords so users can find them. Pin consistently.

Instagram. Take quality photos of your completed projects for your portfolio, photorealistic designs can also boost your business on this image-first platform. The RoomSketcher App features an easy-to-use virtual camera so you can take instant snapshots to create realistic 3D Photos, and integrated online and mobile features make sharing your work a snap.

RoomSketcher Scandinavian Bathroom Style

4. Portfolio

It’s often been said that a picture is worth a million words, an adage that underscores the value of an interior design portfolio that demonstrates your skills, niche, and capabilities. Consider tips from the New York Institute of Design and Art.

Live 3D camera tuning

Add quality images to demonstrate professionalism:

5. Engage Viewers With Inspirational Videos

If a picture tells a thousand words, imagine the potential of an engaging video that showcases a stunning project, offers helpful design tips, or walks viewers through the steps of designing a space. When it comes to internet surfing, videos have the highest viewership and conversion rates.

Websites and social media accounts that include videos posted on YouTube are more likely to attract viewers than those that don’t. That’s especially true when it comes to home decor, remodeling, and interior design, according to the digital marketing agency. Videos can inspire in seconds, reinforcing your brand and helping your website rank higher in search results so more prospective clients will find you.

RoomSketcher 3D Visualization can help you prepare for a professional photoshoot. Save on costly preliminary site visits by sharing and reviewing your project in 3D with your photographer. Save time by pre-determining shots and anticipate your styling needs by virtually styling your 3D Photos.

Discover 5 Tips for Great 3D Interior Design Photos

6. Join Online Communities to Reach Your Target Audience

Focus on communities like Houzz, a resource for interior design clients. Make sure you understand and are comfortable with each community’s terms, and monitor the performance of each to ensure you’re getting a good return on investment (ROI).

RoomSketcher Houzz profile

7. Request Testimonials to Post on Your Website

According to one source, eighty-nine percent of consumers consider reviews an essential resource when making a purchase decision. That means featuring reviews on your website is no longer optional but a necessity.

Let clients know the value of reviews in your industry and ask if they’d leave one on your preferred social platform(s). If they do, thank them on the platform and let them know how much you enjoyed bringing their vision to life, and perhaps even mention a design challenge you were able to overcome.

Interior design testimonial

8. Write a Bio to Introduce Yourself to Prospective Clients

Your answers to questions such as the following will help you to write a short bio to post on your website and social media platforms to introduce yourself to potential clients:

Top Tip

Be sure to include a professional image of yourself with your bio.

9. Encourage Word-Of-Mouth Marketing to Spread Information About Yourself From Trusted Sources

If you had a positive experience with clients, let them know you’d love to work with others just like them and invite them to refer you to friends, family, and acquaintances. Consider offering a gift card to a local home furnishing store or restaurant for every referral that becomes a client.

Harness the Power of RoomSketcher Today

Now that you have a better understanding of the various interior design marketing strategies available, it’s time to add RoomSketcher to your toolkit and discover why it’s loved by interior designers all over the world. Get started for free or watch our demo and learn how you can use RoomSketcher today.

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